America During The Spanish American War - 1916 Words

America practiced the tradition of isolationism when it came to its foreign policy for 110 years. The foundation for isolationism is typically given credit to George Washington in his farewell speech when he states, â€Å"The great rule of conduct for us, in regard to foreign nations, is in extending our commercial relations, to have with them as little political connection as possible† America continued the policy of isolationism or non-interventionism up until the Spanish-American war. This is the first time in American history where significant foreign intervention is seen taking place. The Spanish-American war was brought on by Cuba struggling to gain independence from Spain. U.S newspapers used propaganda to lead citizen’s sentiments to side with Cuba. Spain had been portrayed as brutal and repressive against the Cuban rebels with their use of concentration camps and such. American opinion of Spain was already low, and this further enhanced that opinion. To make ma tters worse, a letter written by Spanish Minister Enrique Dupuy de Lome that spoke of President McKinley in an unfavorable way was published in U.S Newspapers. These events swayed public opinion of Spain in a very bad direction. On February 15th, 1898, the U.S.S Maine was blown up in the Havana Harbor killing over 200 men. Though it was never determined what actually caused the sinking of the ship, blame was placed on the Spanish. Newspapers used stories and drawing to enrage the American public evenShow MoreRelatedCause Of The Spanish American War1562 Words   |  7 PagesCauses of the Spanish-American War - In April of 1898, America declared war against Spain and this was a result of the sinking of the Battleship Maine in Havana in February of that same year. After months of war and wrangles, the war came to an end after the signing of the Treaty of Paris on the 10th of December in 1898.1 The end of the war saw that the Spaniards had loss complete control over majority of their remaining empires that were aboard including Cuba, Philippines Islands, Puerto Rico, andRead MoreYellow Press And Its Effects On The United States863 Words   |  4 PagesDuring the 1800’s expansion was taking place and many countries were trying to gain independence from colonies. This was a point in history when many countries wanted to gain to gain more land, resources, stronger militaries and overall power. At this time Cuba was controlled by Spain also known as the Spanish. Cubans wanted independence but the Spanish and their military forces were too powerful to defeat by themselves. The Spanish trea ted the Cubans very harsh by starting concentration camps. ManyRead MoreCause Of The Spanish American War1406 Words   |  6 PagesCauses of the Spanish-American War In April of 1898 America finally declared war against Spain and this was as a result of the sinking of the Battleship Maine in Havana in February of the same year. After months of war and wrangles, the war came to an end after the signing of the Treaty of Paris on 10th of December 1898.1 The end of the war saw the Spaniards loss complete control over majority of their remaining empires aboard including Cuba, Philippines Islands, Puerto Rico, and Guam among otherRead MoreThe Spanish American War s Impact On America892 Words   |  4 PagesThe Spanish American War’s Impact on America When addressing the Spanish-American War, and the changes that it ushered in for America, it’s important to look at more than just the war itself. The people involved in the war, weather individuals or groups of people, were the real force of change. From people who fought in the war itself, mindsets that emerged from the victory, or the economic advantages gained; all point to one important thing. America became a larger world power in the aftermath ofRead MoreSpanish American War1254 Words   |  5 PagesSpanish American War Essay Clara Barton: Her Opinion on the Spanish American War Clara Barton October 1st, 1901 Glen Elcho, Maryland Dear Teddy Roosevelt, I would like to congratulate and acknowledge you for you becoming President of the United States of America. You proved your worthiness and dedication when you made life-risking decisions on the battlefield for the Spanish American War. You volunteered as part of the cavalry and broughtRead MoreTaking a Look at the Spanish American War Essay945 Words   |  4 Pages During his presidency William McKinley said, â€Å"War should never be entered upon until every agency of peace has failed.† His message never fully reached the American people because in the late 19th century the people were longing for an opportunity to keep up with other empires and they took the first chance they approached. They saw war with Spain as a quick way to prove supremacy and saw plenty of benefits. The Spanish American war was inevitable for America because the people had a strong driveRead MoreThe Spanish American War Was A Conflict Between Spain And America919 Words   |  4 PagesThe Spanish-Am erican war was a conflict between Spain and America. It ended Spanish ruling in the Americas and resulted in the expansion of territories in the Pacific and Latin America for the US. During this period of imperialism, there were many influences driving the U.S. government. The war started with Cuba struggling to gain their independence from Spain. However, Spain rejected their notions by brutally stopping the Cuban rebellion. Newspapers began portraying Spain as spiteful and the sympathyRead MoreAmerican Expansion During The 19th Century1349 Words   |  6 PagesAmerican Expansion In the 19th century, America experienced an industrial revolution that changed its whole ideology of expansion. America experienced at huge growth in industry after the civil war. During the Gilded Age huge companies sprouted and new business were formed. The United States was quickly becoming a huge financial heaven for companies. Companies during that era started to invest in foreign countries. This led them to have more connections with foreign countries. The industries wouldRead MoreThe Liberator By Alberto Arvelo896 Words   |  4 Pagesliberation of Latin America during the 1800s as well as the various obstacles Simà ³n Bolà ­var had overcome in order to free his country. The Liberator was an impactful film that truly demonstrated the hardships and inferiority of indigenous life due to Spain s reign of dominance which drastically damaged the overall tone and development of many Latin Americans. Throughout the duration of the film, various themes such as inequality, nationali sm, and liberalism were present during Bolà ­var s war against theRead MoreThe Spanish American War Essay894 Words   |  4 PagesThe Spanish American War, also known as â€Å"The Splendid Little War,† was a short-lived conflict between the United States and Spain in 1898. This war was a pretext for the Philippines War. During this time period Spain had control over several territories within the Caribbean because they were still a colonial power. Although Spain had control of the territories of Cuba and the Philippines, the inhabitants began to grow more and more rebellious as time passed. With the tension building between

The Ethics Of Nicomachean Ethics - 1367 Words

Olivia Schoen Dan Brown Ethics 101 8 April 2015 Nicomachean Ethics As one of the greatest philosophers of all time, Aristotle was one of the greats. He altered history and the way our world views philosophy and ethics. One of his theories of ethics that he written in the form of 10 books was Nicomachean Ethics, this theory consisted of Aristotle’s perspective on the life of man and what makes a good life for man. Personally, I think his theory of ethics is a good outline of how to be an ethical and happy, I think Nicomachean ethics is a valid theory as it makes sense, and as a base line or starting point can be applied to many situations. Aristotle purposes that all human beings work toward a supreme happiness or good, this good is†¦show more content†¦Within the ten books Aristotle goes onto explain happiness, virtue, voluntary/involuntary activity, actions, and intentions. All this explanation ties into how and why a person can follow virtues to become truly happy. The first virtue discussed is Courage or Bravery, and Aristotle claims that this virtue is the happy medium between impulsiveness and pusillanimity. He explains that fear is good in some situations such as, â€Å"It is noble to fear some things, such as a bad reputation† (Moschella). And the ultimate fear is death, but one should only fear death if it is in a brave or noble death such as in war. The next virtue is Temperance and this virtue is the balance between a healthy amount and response to pleasures. Natural desires are included in this virtue, and the only way to be intemperate is, â€Å"when he is more pained than he should by the absence of pleasurable thing† or when he indulges in the excess of pleasures (Moschella). The third virtue is generosity and Aristotle goes on to explain that the two extremes of this virtue are wastefulness and stinginess. Giving to the right person and giving the right amount are methods of practicing generosity virtuously, but givin g too much and not taking or not giving enough and taking in excess is the opposite of virtuousness (Moschella). To explain the fourth virtue we must understand the definition of munificence, which

Business Management Global Strategic Management

Question: Discuss about the Business Management for Global Strategic Management. Answer: Introduction The role of strategic planning and performance management are related with each other. There are certain organizational goals and managerial objectives, which managers irrespective of the nature of the business try to accomplish. On the other hand, performance management is all about setting and achieving goals at the employee level and it allows identifying all the crucial factors towards achieving the overall organizational goals and objectives (Cassidy 2016). By analyzing relevant models, theories, concepts and literature, this study tries to explore importance of planning and strategic planning in the contemporary business. The primary step of every managerial activity is to develop a proper plan. It is one of the important functions of management. The role of planning contributes as one of the significant aspects in the organization at every managerial level. In the absence of planning as well as strategies, all the business activities of the organization will become meaningless. However, the importance of cannot be over emphasized for a company. Critical Analysis of the Study Many companies spend a certain amount of time in the process of strategic planning. However, the ultimate objective of every organization irrespective of the nature of the business is to be benefited in certain ways. Establishing a vision and a mission, setting up goals and objectives, evaluating as well as selecting the best strategic options are some of the key measures, which will evaluate the objectives of planning in the overall organizational operations (De Neufville et al. 2013). The role of planning contributes as one of the most important aspects in the decision-making activities of the organizations. Managers follow four basic steps towards performing an overall performance of the organization. Planning, Organizing, controlling and evaluating are the four major steps, which evaluates the performance of the organization. However, strategic planning is a document, which is used to communicate with the organizational goals and concludes the actions, which are required to achieve these goals during the planning exercise. There are four important factors, which constitutes the roadmap towards developing a proper strategic planning of the organizational operations. Mission and vision statement, Analyzing the key drivers of core competitiveness, developing a proper situation planning and incorporating a proper scenario planning in order to evaluate an effective business operations and communication (Haines 2016). The decision making process is selecting the best decisions among the different kinds of alternatives. With the help of proper planning and following some key strategies, contributes in the following and implementing of managerial functions and most importantly it allows to evaluate the performance of the managers. With the view of Basic Strategic Planning Model, is often effective for new organization. As planning, is one of the major as well as primary steps of every organization, this particular model of planning is much effective in case of growing and small scale business companies. However, the importance of basic strategic planning model will cover some of the important attributes in the organizational process. For example, one of the growing Australian organizations, with the help of this particular planning model was able to develop a strong mission and vision of the company, which in return was beneficial in the long run of the business (Channon and Jalland 2016). Creating general goals and identifying some specific objectives towards evaluating and updating the plan overtime is another important factor, which the organization was very much beneficial. Strategies developed by different organizations in order to evaluate the operations of the organizations in a smoother manner. For example, if a company wants to evaluate proper findings towards developing a proper business plan the role of Basic Strategic Planning Model, will guide the organization in an effective manner in order to evaluate all the findings in the right manner. Goal based planning model, starts with the application of the SWOT Analysis. SWOT Analysis is one of the important marketing tools, which majorities of the organization irrespective of the nature of the business follows in order to scan the internal environment as well as the external environment as well as the external environment. Goal based strategic model is considered towards evaluating all the crucial factors which will focus in the process of environmental analysis (Goetsch and Davis, 2014). Environmental analysis is one of the crucial parts planning. The contribution of the SWOT Analysis evaluates a crucial part towards scanning both the internal environment as well as external environment. However, in order to evaluate this particular tool, Goal based planning model, contributes as one of the important aspects in the managerial procedures. The notion of SWOT Analysis concludes in four factors, i.e. Strengths, Weakness, Opportunity and Threats. By analyzing all the crucial factors of both the internal environment as well as the external environment, the managers develops a strong decision making activities by following Goal based planning model. Alignment Planning Model focuses towards linking between the organizational missions in addition; its resources in order to ensure make a strong organizational prospect. The resources of every organization are limited. With the help of the limited resources, all the organization tries to accomplish the vision as well missions of the organization. It is often that majority of the managers tries to ensure in the process of optimum utilization of resources, as it is one of the crucial parts, in the overall organizational planning (Momin and Mishra 2015). The bulk of the planning process mainly focuses on the type of adjustments, which are required which are required to ensure in the process of evaluating all the organizational activities in the desired manner (Mellahi and Frynas 2015). There are certain benefits in the process of optimum utilization of resources. It reduces the percentage of waste in the organizational operations and ensures in the process of effective utilization of re sources. Scenario Planning is one of the unique planning models used with the view of ensuring strategic planning, which is incorporated in the process of operational management. This particular business model is one of the important parts of planning and strategic planning in the contemporary business environment. For example business exits in a dynamic environment, this is chaining at a frequent basis. In the era of globalization, the way of organizing business differs as compared with the traditional ways of doing business. Globalization allows different business firms to organize the business proceedings beyond the national boundaries (Bloom et al. 2012). However, with the view of organizing an overall business operation beyond the national boundary, it is important to analyze some of the crucial factors, which includes changes in policies or regulations, changes in funding, demographic changes, and technological changes. With the help of Scenario planning, different organizations will fi nd a proper way towards determining the right way. Organic planning model, is one of the planning models, which ensures in the process of developing a linear approach in the operations of the organizations. The role of the stakeholders contributes as one of the most important parts in this particular business model. This particular planning model unfolds naturally with continuous process on common values and consistence communication process in the overall business operations (Alfes et al. 2013). Developing a proper communication system in the organization is one of the major steps, which focuses in the process of maintaining the transparency of the organization. There are various benefits towards following all these important planning models and concepts. With the use of these planning models in the business operations, ensure in the process of bridging the gap in the management. It allows the managers to allocate the right job for the right employees, which automatically ensures towards increasing the performance of the organization. The most important part is the process of developing a proper controlling system, which allows the managers to monitor the actual performance with the planned performance of the organization (Kim, Kumar and Kumar 2012). If there is any deviations takes place in the operations, the managers of the organization will be able to track and will take some effectives measures with the view of bringing the actual performance with the planned performance. All these factors evaluate the strengths of strategic planning in the contemporary business world. However, in the dynamic business environment, following all the aspects of planning often leads to rigidity and reduces the flexibility in the decision making process. In certain business circumstances, change in the overall planning system is quite often. Rigidity and lack of flexibility often brings certain native impacts in the operations of the organizations (Jimnez-Jimnez, Martnez-Costa and Sanz-Valle 2014). Conclusion All the key models of planning, contributes an effective communication system in the business environment. The way of organizing business differs as compared with the traditional way of doing business. With the help of these particular strategic models, different organizations were benefited in certain ways. The application of these particular planning models will guide different business organization to evaluate a proper as well as strong decision-making process. Planning is the primary step, which different manager follows towards evaluating proper organizational operations. Out of all the planning models, there are five basic models, which allow different managers to evaluate all the organizational organization in the best possible manner. Basic Strategic Planning Model, Goal based planning model, Alignment Planning Model, Scenario Planning and Organic planning model are the five important models of planning which evaluates the idea of planning as well as strategic planning in modern business. Reference List Alfes, K., Shantz, A.D., Truss, C. and Soane, E.C., 2013. The link between perceived human resource management practices, engagement and employee behaviour: a moderated mediation model.The international journal of human resource management,24(2), pp.330-351. Bloom, N., Genakos, C., Sadun, R. and Van Reenen, J., 2012. Management practices across firms and countries.The Academy of Management Perspectives,26(1), pp.12-33. Cassidy, A., 2016.A practical guide to information systems strategic planning. CRC press. Channon, D.F. and Jalland, M., 2016.Multinational strategic planning. Springer. De Neufville, R., Odoni, A., Belobaba, P. and Reynolds, T., 2013.Airport systems: planning, design and management. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. pearson. Haines, S., 2016.The systems thinking approach to strategic planning and management. CRC Press. Jimnez-Jimnez, D., Martnez-Costa, M. and Sanz-Valle, R., 2014. Knowledge management practices for innovation: a multinational corporations perspective.Journal of Knowledge Management,18(5), pp.905-918. Kim, D.Y., Kumar, V. and Kumar, U., 2012. Relationship between quality management practices and innovation.Journal of operations management,30(4), pp.295-315. Mellahi, K. and Frynas, G., 2015.Global strategic management. Oxford University Press. Momin, W.Y.M. and Mishra, K., 2015. HR Analytics as a Strategic Workforce Planning.IJAR,1(4), pp.258-260. Slack, N., 2015.Operations strategy. John Wiley Sons, Ltd.

Maruti Suzuki - Consumer Buying Behaviour Case Study

Question: Discuss about the Analyse and Determine Consumer Buying Behaviour. Answer: Introduction Maruti Suzuki India Limited is initially known as the Maruti Udyog Limited. According to Anderson et al. (2010), the brand is manufactured in the Indi a market and has a subsidiary in the Japanese automobile manufacturer, Suzuki Motor Corporation. The statistics of 2016 reflects that the enterprise has managed to attain a market share of 47% of the Indian passenger car market. In the year 2008, the management of the brand has launched Maruti Suzuki Swift Dzire in the Indian market. It has been replaced with the long-standing Maruti Esteem and shared the engine with its hatchback. Saikia (2012) determined that the Indian customers are highly satisfied with the smooth and the efficient performance of its petrol version. In the year 2010, Swift Dzire has been fitted with the heavily revised version of the K12 engine. Thackeray et al. (2007) claimed that in certain states, the 3rd generation of Suzuki Swift Dzire makes use of a 1.4-liter VVT petrol engine (K14B) that produces 95hp. The r esponses of the customers towards the specific product are highly positive. The price range of the specific product is between the ranges of Rs 5.27 8.52 lakh. The prospects are extremely satisfied with receiving the supreme features of the car within such affordable price range. General problem / opportunity In the context of the present subject, Hinterhuber and Bertini (2011) mentioned that the solutions to the new Maruti Swift brakes are not working at the low speed. Although Maruti Suzuki Dzire has not yet announced officially any of its solution criteria before the media, yet, the management of the enterprise is recently contacting the new Swift customers who rose up the complained regarding the brakes related issues in the past. The brand has updated the software of ECU which tends to control the engine of modernMPFIandCRDIcars. Conklin (2010) determined that the customers having the issues have been called at Bangalore, where the models have been updated with the ECU software. After the installation of the software, the cars have been examined again, and the issues have been found to be resolved. Inference can be drawn from the later evaluation that proficient technical team can stand out to be the major opportunity for the enterprise. The customers have already generated a huge interest towards the car segment. Therefore, the service unit requires being efficient enough to resolve the stand out issues of the customers to increase the percentages of the loyal prospects. The significance of the research topic The present research topic presents an idea regarding the purchasing behaviour of the Indian customers towards the hatchback car models. The present study would also reflect upon the specification criteria the Indian customers are seeking while purchasing the hatchback cars in Delhi market. Identification of the scope of review The current study would evaluate the customer reaction towards the hatchback cars in the Delhi, Indian market. The current study would exclusively emphasise on the efforts taken by management to widespread the accessibility of Maruti Swift Dzire amongst the Delhi customers. Research Question: What is the current situation of customers buying attitude towards the hatchback cars in Delhi? What are the factors affecting the customers purchasing behaviour for Maruti Suzuki Swift in India? What would be the suitable strategies to improve the customers purchasing behaviour of hatchback cars in Delhi? The current situation of customers buying attitude: Cars purchasing is one the second most important and expensive decision for the people of Indian middle-class family. The Indian automobile sector is one of the Indias major sectors and accounts for 22% of the countrys manufacturing GDP (Kalimuthu Rath, 2015). It has been speculated that the Automobile market of Delhi is majorly dominated by the two wheelers as most of the buyers prefer to buyers two wheelers rather than the four wheelers. Thus, it can be observed that the four wheeler car industry in India is small as the majority prefer the two wheelers vehicles. According to the industry statistics report by SIAM (Society of Indian Automobile Manufacturers), the passenger car sells in the Indian market has crossed two million units in FY 2011-2012 (www.automotiveml.com, 2016). For an example, it has been identified that Maruti Suzuki is one of the current market leader in Indian automobile sector having the market share of 49.24% (www.marutisuzuki.com, 2016). However, Hyundai Mot or India is the second preference to the Indian customer with having 21.44% of the total market share. In the addition, Honda is the third choice for the Delhi customers, and it holds only 6.56% market share. As per the opinion of Lucas Henion (2006), the automobile industry would be increased gradually as the customers could change the buying behaviour towards the passenger car segment. Moreover, it has been observed that the customers purchasing power parity is increased in the case of Suzuki Dzire in India. Supporting this, Nowak (2016) added that The Dzire was the number one with 17,796 units followed by the Honda City in the Indian market. The statics indicates that the hatchback car segment contributes 52% market share in 2016 in India (www.marutisuzuki.com, 2016). The factors affecting the customers purchasing behaviour for Maruti Suzuki Swift India is increasingly booming towards the automotive hub by increasing the quality of production from the existing level. The consumer purchasing decision of Indian market depends on the several factors. The attitude plays a major role to influence the purchasing decision if the buyers. The people who have unlimited budget prefers to buy the sports car and the hatchbacks cars. In the opinion of Sheth et al. (2007), personality is the other factor which determines the selection of car while buying. The soft and calm person prefers to choose the small cars. The model of Maruti Suzuki Swift is famous for every category of people. The lifestyle factor of the customers is the other major players to influence the customers buying attitude. Considering the opinion of Solomon (2009), the family-oriented people required to prefer the hatchback cars to solve the purpose. The purchase decision model helps to understand the buying attitude of the Indian Maruti Suzuki Swift. The first step Problem Recognition helps the consumer segment to realise the requirement for the cars. According to the opinion of Poorani et al. (2016), the Indian customers use the various authentic sources to collect related information while purchasing any car. It has been observed that the currently Maruti Suzuki Swift has occupied second highest position by selling 14, 524 units in the last year (www.automotiveml.com, 2016). The model shows that evaluation of the alternative is the next segment of this model that helps the customers to compare the chosen model in terms of price and equipment. As the Suzuki Swift is available in an affordable range, this, the majority of the customers presently prefers the model while purchasing the hatchbacks cars. In this circumference, Varma Dr. Manjula D. M. Y. M. (2011) mentioned that most of the Indian buyers follow the similar process w hile buying the family cars. Festival is the other factor for the Indian consumers as the offer of a discount is provided by the car selling firm during the time of the festival. Hence, an inference can be drawn that the several significant factors can be responsible for the customers buying nature in India. Recommended strategies to improve the customers purchasing behaviour towards hatchback Provision of the mobility solutions In the framework of the present subject matter, Markey et al. (2007) mentioned that the management of Maruti has announced to recall 69,555 diesel cars due to its service related issues. The customers in the Delhi market are majority looking for the mobility solutions. The majority of the customers have denoted to have switched the car brands due to its insufficient mobility solution options. However, Swift Dzire has already created a positive record in the Delhi market. Therefore, the customers are expressing the affirmative attitude towards the hatchback car models, in which the car models of Maruti Swift Dzire stands out top (www2.deloitte.com, 2016). Hence, mobile service locations would be an effective effort to make the customers confident regarding the purchasing actions of the car models. Interactions at dealerships The past records indicate that the almost 720% of the Indian customers prefer visiting the dealerships and take a test drive of the car models intended to purchase. Conklin (2010) denoted that the test drive is identified as the key aspects in the dealership to facilitate the decision making an approach. Figure 1: Customers visiting dealerships (Source: www2.deloitte.com, 2016) Inference can be drawn from the above figure that the management requires making the maximum percentages of dealership deals to mitigate the drive test requirements of the customers. However, Conklin (2010) inferred that Unlike the customers spend at least 10 hours, more than 50% desire to expand less than 45 minutes for the dealership visit and test drive action. It specifies that the bulk of the information accumulation is done outside the dealerships. Figure 2: Shopping experiences of the customers in Delhi market (Source: www2.deloitte.com, 2016) Endorsement policies with the family members The previous research records reflect that 87% of the Indian customers prefer to make car procurement for the family members (Saikia, 2012). Therefore, it is important for the management of the Maruti Swift Dzire to promote its car models through the endorsement policy of the family members. The customers majority appreciate the marketing concept where the car model is promoted by the car owners and its family members. Hinterhuber and Bertini (2011) mentioned that the enterprise has already created a huge buzz in the Delhi market; therefore, to maintain the similar retention ratio, the promotional criteria requires being involving the family endorsement policy. The last mile switches strategies The research conducted by the previous scholars signifies that 73% of the Delhi customers can get heavily influenced by the pitching styles of the sales staffs. The customers initiate a last minute change in the purchasing behaviour. According to Conklin (2010), the Indian consumers are still highly inclined by the guided action of the sales executives. The mentality of the majority of the customers is that the car requires being swerving well shortly,. Therefore, a confident sales pitch of the sales executives often enacts to be the effective medium for the enterprise to make a push effect. Conclusion: The preliminary analysis indicates the consumers buying behaviour for hatchback cars in Delhi. It has been analysed the only customers complex buying attitude can be the responsible factor for the automobile firm to achieve success a competitive advantage. An understanding has been revealed that the customers can enable the marketers to adopt a potential marketing decision for increasing the compatibility as per the requirement of the customers. While conducting the study, various major classes of consumer behaviours and the determinants have been critically analysed. The research associate has found out the several classifications of human categories to align the strategies in synchronising to the customer purchasing behaviour. It has been identified that the customers are highly conscious while purchasing the hatchbacks car but the customer segment also improving the fashion of requirement due to augment in the disposal income. It has been speculated that the Indian customers are more inclined to Maruti Suzuki Swift. It has been observed that the mid-size segment consumer group is highly focused on the safety, driving and seating comfort of the car model while taking the purchasing decision. The consumer also looks for a value of the product, features and the customer friendly characteristic of the chosen car. The premium group of customers is focusing on the brand image to get the assurance for meeting the requirements regarding the measure of safety, performance and feature requirements. Furthermore, the study has provided some suitable initiative like an exploration of the available options, interactions at dealerships, endorsement policies with the family members, the last mile switch strategies and provision of the mobility solutions to improve the purchasing decision of the consumers. This process would also be helpful for the automobile company to standardise the products, brand image, supply and distribution channels and the communications aspect. Reference: Anderson, J., Kupp, M. and Vandermerwe, S. (2010) Good Business Makes Poor Customers Good Customers,Business Strategy Review, 21(4), pp. 4651. Blog, Admin, A. (2016). Hatchback segment contributes 52% market share in march 2016. Retrieved September 27, 2016, from https://www.automotiveml.com/blog/hatchback-segment-contributes-52-market-share-march-2016 Conklin, D.W. (2010)The global environment of business: New paradigms for international management. Thousand Oaks, CA: Sage Publications (CA). Driving through the consumers mind: Steps in the buying process(2014) Available at: https://www2.deloitte.com/content/dam/Deloitte/in/Documents/manufacturing/in-mfg-dtcm-steps-in-the-buying-process-noexp.pdf (Accessed: 27 September 2016). Hinterhuber, A. and Bertini, M. (2011) Profiting When Customers Choose Value Over Price,Business Strategy Review, 22(1), pp. 4649. Kalimuthu, V., Rath, S. (2015). UV photoluminescence from nanocrystalline tin oxide synthesized by a one-step hydrothermal method. Materials Letters, 157(6), 1114. Lucas, M. E., Henion, P. D. (2006). Characterization of neural crest and lateral plate mesoderm development in zebrafish hatchback. Developmental Biology, 295(1), 410411. Markey, R., Ott, J. and du Toit, G. (2007) Winning new customers using loyalty based segmentation,Strategy Leadership, 35(3), pp. 3237. Maruti Suzuki best Petrol CNG diesel cars in India. Retrieved September 27, 2016, from https://www.marutisuzuki.com/ Nowak, J. (2016). Strikes and labor unrest in the automobile industry in India: The case of Maruti Suzuki India limited. WorkingUSA, 12(4), 124126. Poorani, R., Bhatt, A. N., Dwarakanath, B. S., Das, U. N. (2016). COX-2, aspirin and metabolism of arachidonic, eicosapentaenoic and docosahexaenoic acids and their physiological and clinical significance. European Journal of Pharmacology, 785(12), 116132. Saikia, D. (2012) Indias outward foreign direct investment,International Business Management, 6(1), pp. 5559. Sheth, J. N., Mittal, B., Laroche, M. (2007). Customer behaviour: A managerial perspective. United Kingdom: Thomson Nelson. Solomon, M. R. (2009). The truth about what customers really want: Move them to buy...Buy more...and keep on buying. New York: Pearson Prentice Hall. Thackeray, R., Neiger, B.L. and Hanson, C.L. (2007) Developing a promotional strategy: Important questions for social marketing,Health Promotion Practice, 8(4), pp. 332336. Varma M, S., Dr. Manjula, D. M. Y. M. (2011). Sensation seeking as predictor of Motivational needs of Indian hatchback car consumers. Indian Journal of Applied Research, 1(12), 129131.