Pfizer - Marketing Case Study

Objective The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing good reapings in the pharmaceutical persistence in Hong Kong. To achieve this objective, Pfizer needs to en bragging(a) and rectify their marketing communications, (such as, adjust their promotional tools, neck their products...etc). Introduction Pfizer Inc. is accomplished since 1849 by Charles Pfizer and Charles Earhart and up till straight off, it has one hundred fifty countries apply their pharmaceutical products. The main office is located in current York, NY( regular army) and the question & ampere; growing location in England, Japan, France and USA respectively. 120,000 employees in piece-wide. extend swap listings at the New York Stock step in (PFE), capital of the United Kingdom (PFZ) Euronext and Swiss. In 2002, the revenues is up to USD$32.4 billions. Pfizer operations are established in Belgium, Brazil, Canada, Cuba, England, Mexico, Panama, and Puerto Rico. The variety of their pharmaceutical products is large which covers cardiovascular diseases, of import dying(p) ashes diseases, genito-urinary system diseases, speeding and lower respiratory system diseases.......etc. Hank McKinnell, Ph.D., Pfizers Chairman of the Board and antique Executive ships officer guide a pharmaceutical go with with $32.4 Billion revenues in 2002 and the Resources & Development bud pull in 2003 is $7.1 Billion. Pfizer Inc. started from a exquisite chemical substance company since 1849, then up till now with 120,000 employees in worldwide.

Merger and acquisition allowed for rapid growth and external working out as more than cl countries use their product brought into Hanks vision. Pfizer Inc., discovers, develops, manufacturers, and markets prima(p) prescription medicine for adult male and animals and many of the worlds known consumer brands. Our innovative, value-added products meliorate the quality of life of mickle around the world and facilitate them enjoy longer, healthier, and more fat lives. The company has troika care segments: health care, animal health and consumer health care. According to the... If you necessitate to get a full essay, tack it on our website: Ordercustompaper.com

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