Stealth and Tailored Marketing as a Strategy by Grameenphone

RESEARCH PROPOSAL Prepared For: Dr. Jashim Uddin Ahmed, Director, BBA Program. Prepared By: Ms. Tarannum Binte Shaheed- 081 044 030, assimilator of subdivision Of BBA. Subject: BUS 498- Internship Report Proposal. Date: Tuesday, November 13, 2012. Proposed enquiry number: An Analysis of the practice and implications of orient and Stealth merchandise schema in the telecommunication industry in Bangladesh- From the vista of Grameenphone Ltd. usance: A qualitative analysis on my proposed study allow enable me to ponder and analyze both the cozy and extraneous environments of Grameenphones Customer Lifecycle worry Department where I before long and an internee and learning and trying to understand the incisions own capabilities, customers and business environment and how it gives GP a scope to be considered different from the other telecom companies in BD who are apply similar strategies I plan to systematically collect and study the past and presen t data to disclose trends, forces, and conditions with the potential to find the performance of the business and the choice of Tailored and Stealth Marketing strategies this department uses and how BTL should be more beneficial and attractive for both GP and its users compared to ATL. The BTL Vs.

ATL part is a subset of my study on Tailored and Stealth Marketing in GP. The analysis I am about to conduct is passing play to give you semiprecious insights into why my topic is different and go away be of saki to you, as throughout this research, I not only indicate to learn many things I did not know about, rega rding the solid ground of Tailored and Stea! lth Micro-campaigning strategies that telecom Companies use- Grameenphone in my study, but in addition let you, my reckon advisor learn about what companionship I engage gained via my research. In this project, I will seek how members of Customer Lifecycle Management team enact the art of Micro-campaigning to not only win the organization...If you want to get a honest essay, order it on our website: OrderCustomPaper.com

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