The Role of Ethnicity and Race in the Way Audiences Interpret Media Mes

The Role of Ethnicity and Race in the substance Au snap offnces Interpret Media MessagesAccording to the sociological definition of race and heathenishity, there is a close interrelation between race and ethnicity. Race has not been define by the biological difference that it is stood on the social construct. Race does not discriminate the skin color from others which is related to the ethnicity. Race is defined on the social construct which based on physical and cultural features (Fulcher & Scott, 2007). Ethnicity is a general category for describing collective identities (Fulcher & Scott, 2007200). Ethnicity is based on the cultural and historical background that it means the heap in this ethnic group is sacramental manduction the same language, religion and same experience of life. Ethnicity is the ethnic characteristic for the particularised race. Ethnicities represent the role for separating the different race. In terms of race, people competency have the racism to the different culture of others which mightiness base on the historical colonization, the control of the western culture and so on (Fulcher& Scott, 2007). This racism also occurs in the media. The western media may intentionally neglect the people of dispirited or Asian. Media are more likely to use the washrag people as their main character. Although media has increased the number of the Black and Asian people in recent year on the screen, there is unflustered the inequality in the media product. The Black and Asian people might wholly disappear in some scene which is shot in the slip with the large number of Black and Asian people (Ross & Playdon, 2001). This phenomenon provokes the anger and dissatisfaction of the Black and Asian people.Also, media may offer the wrong information for those minorit... ...rom you born to die that race is innate for everyone. In this world, everyone is equal that each person might have the same right to stay in this society. Works CitedFulcher, J . and Scott, J., (2007) Sociology tertiary ed., Oxford Oxford University PressRoss,K.,(2001) White Media, Black audience Diversity and Dissonance on British Television in Ross, K. & Playdon, P.(eds.) Black marks minority ethnic audiences and media, London AshgateDines, G. & Humez, J.M.(eds.) (2002) Gender, race, and class in media a text-reader London SageDickinson,R., Harindranath, R. & Linn. O.,(1998) Approaches to audiences a reader, London Arnold Saltzis, K.(Professor), (2010 February 23) CULTURAL STUDIES AND THE AUDIENCE Lecture 5, University of Leicester, UKDowning, J. & Husband, C. (2005) Representing race racisms, ethnicities and media, London keen-witted